Esplanade is the only approved, trained and franchised dealership on the Isle of Wight who can care for and service the vehicle marques we represent, which are Volkswagen, Mercedes-Benz, Skoda, Smart and Volvo.

Esplanade Limited has been a provider of automotive products and services on the Isle of Wight since 1946. Founded by Peter Dorley-Brown and his father George, the business started trading from premises in George Street, Ryde where until 2018 the company’s car rental business operated from. In the 1950s, Esplanade first acquired land at Medina Avenue, Newport, and a workshop and showroom were built. Additional land and buildings we added over the years. Morris and Rootes products were sold from Newport in the early days but an important new chapter started in 1969 when the Auto Union brand, then comprising Audi and NSU was added, along with the servicing of Mercedes-Benz cars. Volkswagen was added in 1974, and finally smart in 2009 to complete a range of quality automotive products unrivaled elsewhere on the Island.

Today Esplanade is part of the Jacksons Group and aims to be the first choice automotive retailer on the Island from the points of view of all the business’s stakeholders. If we can keep our staff, customers and suppliers happy and satisfied, then the business should succeed and grow.

New Esplanade Site

Spring 2018 saw Esplanade move to it's new purpose built center on the outskirts of Cowes. Now the largest showroom and service centre all under one roof on the Isle of Wight. The site offers ample customer parking, an unrivaled choice of quality new and pre-owned vehicles. Come and pay us a visit at your convenience, we are open Monday to Saturday. 


Do you have the drive, determination and passion for cars and customer service that we do?

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