06 April 2021

Esplanade Celebrates 75th Anniversary

On Monday 12th April, Esplanade car dealership and garage is delighted to welcome customers back into its showroom, this date also marks its 75th anniversary.  

Founded in 1946 by Peter Dorley-Brown, trading began from premises in George Street, Ryde. In the 1950’s Esplanade acquired land at Medina Avenue, Newport, and built a workshop and showroom. Over the years this site saw petrol pumps added along with further extensions, whilst the Ryde shop became the top car rental provider on the island.

Acquired by the Jacksons Group in 2017, Esplanade joined forces with branches in the Channel Islands and Isle of Man. From here it quickly outgrew its Newport premises and with heavy investment from the Jacksons Group, built brand-new state-of-art premises in Cowes.

Moving in April 2018 Esplanade saw a vast expansion in its portfolio of manufacturers and is now home to the largest line up of marques at a single site on the Isle of Wight: Volkswagen, Mercedes-Benz, Smart, Volvo, Ssangyong, Vauxhall and Skoda. It is also home to the largest premium used car centre on the island.

Currently, Esplanade employs around 40 staff, of which at least twenty five percent of the team have clocked up 15 years or more of service.  It has also been calculated that over 75 years Esplanade has serviced around 225,000 vehicles and sold approximately 45,000 cars!

Group Sales Director David Weston says, “The whole team at Esplanade are extremely proud to have reached this incredible milestone in the businesses history. Esplanade’s success can be attributed to several key factors: expert staff, loyal local customers and premium range of vehicles.”

When the showroom doors reopen on the 12th April, the Esplanade team is excited to be able to finally show and offer test drives on five all-new 100% electric vehicles, Volvo XC40 recharge, Mercedes-Benz EQC, EQA and the Volkswagen ID.4 and ID.3.

Brendan Cole, Sales Manager says, “Esplanade may be 75 years old, but we always move with the times. We are looking forward to once again welcoming our customers into our showroom. Whilst this last year has been the most challenging in our times, we have worked hard to make sure we have plenty of great stock ready for immediate delivery and are confident that we have a vehicle option suitable for everyone.”

To make an appointment or have a discussion with an expert team member from Aftersales, Parts or Sales call 01983 523232.

Esplanade today


Esplanade in Newport in the 1970's

Translate this site: